Understanding media consumption patterns nowadays
Understanding media consumption patterns nowadays
Blog Article
Having a look at some of the current changes and developments in TV and digital media.
In the present digital age, smart phones have come to be one of the most commonplace devices that individuals are using to watch videos and access media. These days, many social media channels are providing endless feeds of brief, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms enable users to see a variety of personalised content and interact instantly, making these videos much more interesting and addicting than conventional media. Short form videos are also being used more frequently for news and academic purposes, not just for entertainment. Subsequently, this trend is changing the way individuals are proactively seeking for and counting on to get info, in a much faster, much shorter and more visible format.
Recently, with the growth of digital content, the way in which individuals take in content has evolved significantly. For many years, traditional tv was the main source of household entertainment for the majority of people. However, after the advancement of internet streaming services, many audiences are averting from set up tv, especially among younger people. Rather, worldwide media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the switch in audience consumption habits. These services are popular for allowing people to watch the programs and movies they want, any time they here feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming services as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the market.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form media content, the way in which people are getting their updates is also changing. People are increasingly turning towards online news sources, instead of watching TV, to learn about present worldly affairs. Nevertheless, concurrently, due to a continuous circulation of knowledge, people are coming to be overwhelmed by huge quantities of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is clearer and easier to navigate. These days it is common to see news channels that have mass followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for providing individuals with trusted and verified news sources, in a format they can easily interact with.
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